Course Overview
Marketing communications has never been this challenging. The business world has adopted the “glocal” approach because all that we used to know have changed and still changing. The way consumers access information is in a state of perpetual flux and this has posed the challenge of creativity, measurability and precision to marketing communications managers more than ever before.
For marketing communications managers to achieve desirable results, they now need to re-appraise their strategies and techniques constantly and ensure that the right ones are chosen the first time – no time for a second chance. Marcomms managers now need to set traditional techniques aside and embrace the new cultures and networks championed by technology.
The core essence of this course is to evaluate known marketing communications strategies and techniques, analyse the new world and strike a balance that will help participants in their daily work life.
Course Objectives
Participants will renew and refresh their knowledge and understanding of marketing communications principles, techniques and tools and how to choose an appropriate mix.
With successful examples, participants will learn about new media, technology driven media and how they have changed world of marketing communications.
Course Outline
The course will look at the following areas;
•Developing a strategic and structured approach to marketing communications campaign.
•Identifying media consumption needs to develop key messages.
•Writing briefs and briefing marketing communications agencies
•Core parameters in choosing marketing communications agencies.
•Measuring campaign effectiveness
•Understanding new media
•Exploring new media for marketing communications campaigns
•Judging creative strategies, big ideas and creative proposals.
•Identifying opportunities in social networks and viral marketing
•Case studies in new media and technology.
Location: Lagos
Fee:N60,000
Available course dates
20/9/2010 - 24/9/2010-Dubai
13/10/2010 - 14/10/2010-Lagos
25/10/2010 - 29/10/2010-London
6/12/2010 - 10/12/2010-Dubai
2 Lansdowne Building
Lansdowne Road
CR9 2ER
Tel: +44208 263 6081
Fax: +44208 263 6100
Email: enquiries@rechmc.com