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Course Overview
Not-for-profit organisations are offering a specific product or service in the immediate society. It has become a common place for these organisations to effectively sell the vision and mission better than they sell their products/services. In a society where an individual is inundated with a myriad of information, non-profit organisations cannot expect the programs to sell themselves. It is now a must for non-profit organisation to actively engage in marketing strategies.

This course is set to equip participants with the same strategies and principles that has made the likes of Coca Cola, Toyota, HSBC and Walmart successful. This course will show participants how these principles and strategies will work within the non-profit context.

Course Objectives
Participants will be exposed to practical and proven principles applicable to make their businesses successful.
With examples they can relate with, partcipants will acquire knowledge of recent developments in non-profit marketing including but not limited to new media and fundraising

Course Outline
The course will look at the following areas;

•Fundamentals of marketing

•Developing marketing mix strategies for non-profit marketing programmes

•Planning executing non-profit marketing programmes

•Steps in marketing a non-profit organisation

•Effective use of social media

•Employing Cause-related marketing

•Fundamentals of fundraising

•Practical skills in fundraising

•Donors motivation theories and influence of funding sources

•Research skills and analytical techniques in donors sourcing.

•Grants proposal writing

•Building a Gift Chart and matching Giving Circles.

•Financial skills for fundraisers