Course Overview
We are living through a global recession which has only recently shown the first tentative signs of abating in a few major economies. In difficult times businesses struggle to make sales and because of a combination of ignorance and desperation they fail to use effective marketing tools and frequently adopt pricing and discounting policies that prevent them generating the profits and cash flow they need to survive and thrive.
Course Objectives
At the end of the course delegates will be able to:
Strong profits and cash flow are built on a sound understanding of business costs, break-even point and effective marketing and pricing strategies. This course explains how these key components fit together and will equip the delegate with the skills to produce strong profit and cash flow
Course Outline
•Accounting principles and financial statements:
•Accounting concepts, principles, policies and GAAP
•Preparing and understanding the Profit & Loss Account, the Balance Sheet and the cash flow Statement
•Improving cash flow by effective working capital management:
•The vital difference between profit and cash flow
•Business funds flow and the “trade cycle”
•Understanding “working capital” and why it is so important
•Practical tips to manage working capital and improve cash flows
•Analysing financial statements and measuring performance:
•What financial statements can and cannot tell you about a business
•Understanding how businesses produce strong financial returns
•How great businesses make great profits
•Pricing for strong margins and profit:
•Understanding fixed costs and variable costs
•Gross margins and break-even
•The pros and cons of some common pricing strategies
•Discounting: be sure you know what you’re giving away
•Understanding how and where marketing costs affect margins and profit
•Using smart pricing to improve profit
•Appraising and selecting cost effective marketing campaigns:
•Using project break-even analysis
•Using discounted cash flow analysis for major campaigns
•Critical success factors and KPI’s for marketing
Location: Dubai
Fee:£1,700
Available course dates
13/9/2010 - 17/9/2010-London
11/10/2010 - 15/10/2010-Dubai
18/10/2010 - 22/10/2010-London
9/11/2010 - 11/11/2010-Lagos
25/11/2010 - 27/11/2010-Lagos
2 Lansdowne Building
Lansdowne Road
CR9 2ER
Tel: +44208 263 6081
Fax: +44208 263 6100
Email: enquiries@rechmc.com