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Course Overview
The restraint on spending in both the public and private sectors means that raising finance has never been more difficult.  And it has never been more important to be able to write and present a convincing business plan as the first step to raising new finance or making a successful application for the allocation of scare funds.
 

Course Objectives
This course will equip anybody who needs to make a compelling case for the allocation of existing or new funds with the skills they need to prepare and present an effective business plan

 Course Outline

• Defining your business offering
• Business mission and long term objectives
• Your products and services and what makes them different
• Defining core competencies
• Defining the market and your competition:
• Defining the world environment – PEST(EL) analysis
• Understanding the market – Porter’s Five Forces
• Knowing the rules of competition
• Competitive advantage and winning strategies:
• Porter’s “Value Chain” and the sources of competitive advantage
• Is your business a Cash cow, a Dog or a Problem Child?
• Which generic strategy works for your business?
• Risks and opportunities and strategies for each:
• Identifying common sources of risks
• Measuring risk and planning to manage risk
• Using SWOT analysis
• Identifying opportunities and preparing to grab them
• Developing a convincing financial plan:
• Understanding the Profit & Loss Account, the Balance Sheet and the Cashflow Statement and using each to build your case
• Using MS Excel spreadsheets to make financial forecasting easy
• Developing a convincing financial plan
• Writing and presenting a winning business plan:
• Knowing your audience and what they want to see
• A model business plan
• The Executive Summary – writing your perfect “elevator pitch”