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Course Overview
This introduction to marketing training course is designed to enable the new marketers to develop a thorough understanding of the many areas encountered in the busy marketing environment. All major aspects of marketing are covered and delegates will be able to apply the theories and practice of marketing on their return to work. Although based on PowerPoint presentations the course is highly interactive and includes discussions, exercises and practice in using planning tools.

Course Objectives
At the end of the course delegates will be able to:
• Understand the function and role of all major internal departments encountered.
• The importance of understanding the marketing mix
• What factors are important to buyers
• Prepare clear objectives for dealing with major marketing events.
• Understanding the manufacturing and finance decisions that affect the marketing mix.
• Effective communication with internal and external customers.
• What affects product-marketing strategy?
• Sales force relations and utilisation.
• How to prepare an effective marketing plan

Course Outline
The Elements of Marketing
• What is marketing?
• Product and Sales Based Companies
• Marketing A Total Concept
• The Marketing Mix
• Marketing vs Selling
• Marketing Communication Branding & Logo
Marketing Research
• Internal and External Research Methods
• Qualitative and Quantitative Research
• Case Study
• Test marketing
Market Segmentation
• Geographic, Demographic, Psychographic
• Business to Business Classification
Marketing Management
• Strategic Pricing Policies
• Factors Affecting Price
How to Prepare More Accurate Forecasts
• Environment and Market Factors
• Product Development
• Product Life Cycle
• New Product Development
• Product and Market Strategies
• Portfolio Analysis
• Finding Market Gaps
• Marketing Plan Strategies
• Strategies for Dealing in Competitive Markets