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Course Overview
This course considers management of information and effective communication at times of crisis. Examines recent crises to illustrate how and why poor management of information and communication has had disastrous effects. Discusses basic rules together with preparation and training for crisis management, including a crisis checklist, phone lines, spokespersons, conveying the message and training support staff. Comments on the need for the establishment of house rules to avoid problems. Discusses interpretations of "off the record" and how problems can arise from differing interpretations.

Course Objectives
At the end of the course delegates will understand:
• The need for the establishment of house rules to avoid problems.
• Interpretations of "off the record" and how problems can arise from differing interpretations.
• The value of simultaneous communication to all audiences
• The value of simultaneous communication to all audiences.

Course Outline
• The key information you will need from your clients
• Will they need legal guidance as well as PR advice?
• Timing - the crucial stages
• Costs
• what information can be stopped from publication and how
• Building a structure for your team to use
• Handling PR Crisis Management Without A Professional
• The Reasons For PR Crisis Management
• Using PR Crisis Management Techniques To Solve A Problem
• Skills And Talent For PR Crisis Management Professionals
• How To Get Started In PR Crisis Management
• Judging Your PR Crisis Management Strengths