DateVenuePrice
| Jul 16 2012 - Jul 27 2012 | London | GBP 3,750 | ![]() |
| Oct 08 2012 - Oct 19 2012 | London | GBP 3,750 | ![]() |
| Dec 03 2012 - Dec 14 2012 | Dubai | GBP 3,750 | ![]() |
Duration: 2 weeks
To arrange an alternative date for this course, please select the following: 
Course Overview
This course has been designed to enable participants to develop an innovative and multi-skilled approach in planning and coordinating events. Whether you are working in an event management environment or your job description requires event planning and management, this course offers practical and specific training that can be applied in real world situations. This course is best suited to anyone who needs to become a first class event organizer, or those who require hints and tips on how to do it better. This course is also invaluable to PAs and marketers involved in organizing events.
Course Objectives
Delegates at the end of this course, with efficient application of all discussed and learnt in class, will develop multitude of skills to stage a successful function, which would not only fits an organization’s objectives and business culture, but also deliver this within a budget.
Course Outline
• Essentials of a successful event
• The importance of the briefing document
• Pre-event promotional plan
• Contingency planning
• Events Management and the Social Media
• The communication process - how it works
• The communications mix
• Budgeting and Cost Control
• Health and Safety at events
• Exploring the basic areas of marketing such as market research, promotions, advertising, e-marketing, PR, sponsorship, exhibitions and word of mouth
• What to do when things go wrong
Laptop Included
*Course fee is not inclusive of VAT

